Lighthouse Digital
Third floor, 86-90 Paul Street, London, England, EC2A 4NE
People arriving at PhysiApp may already have a programme to access or may be learning about the service for the first time. The website needed to serve both situations clearly, explaining how the app works without adding friction to the route into it.
The experience breaks the journey into simple steps: receiving a programme, accessing the app and following the prescribed exercises. Product visuals and concise explanations make the process easy to scan across devices.
Clear download and desktop login routes sit alongside supporting information, while healthcare professionals are directed towards the practitioner website. Each audience has a clear next step.
.avif)
.avif)