Shapes

Making a broad HR platform feel clear, connected and approachable.

UX Design

Web design

Webflow development

Client

Shapes

Industry

HR technology

Website

shapes.co

Shapes brings people data, HR workflows and AI tools into one platform. Its website turns that broad product offer into a clear story for HR teams, showing how the different features connect to everyday work. Focused product sections and a consistent route to a demonstration help visitors move from understanding the idea to exploring its potential for their organisation.

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The Problem

A platform spanning people records, time off, performance and analytics has a lot to explain. The challenge was to communicate that breadth without losing the central proposition, and to make the role of AI understandable through practical examples rather than abstract claims.

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The Solution

The experience starts with a direct product message before breaking the platform into focused areas. Interface imagery, concise feature explanations and recognisable use cases help visitors connect the software to their own organisation.

A consistent visual language holds the story together, while demonstration requests provide a clear next step throughout the site.

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